AEC Marketeer

Episode 60: How to Efficiently Manage Resumes and References

March 2nd, 2022  |  40 mins 40 secs

aecmarketeer, aecmarketing, cvs, marketing, projects, references, resumes

During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).

Episode 59: Client-Facing Marketing with Matthew Winklestine

February 16th, 2022  |  19 mins 53 secs

aec marketing, aecmarketeer, business development, marketing

The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.

Episode 58: AEC Marketing with Keelin Cox and Matthew Winklestine

February 6th, 2022  |  41 mins 21 secs

This episode is a re-cast of an interview I did with Matthew over on his podcast the Buyers' Market Podcast. We talk about career journeys, the future of AEC marketing, and go over some tips and tricks marketers can leverage in their work.

Episode 57: Preventing Burnout with Rachelle Ray

January 19th, 2022  |  22 mins 50 secs

aecmarketeer, aecmarketing, burnout, marketing

Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.

Episode 56: Leadership and Management with Stephanie Wood

January 5th, 2022  |  25 mins 31 secs

aec marketeer, aec marketing, leadership, management

On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.

Episode 55: Managing Up in a Hybrid Organization with Mary Abbajay

December 8th, 2021  |  30 mins 36 secs

aec marketing, hybrid work, managing up, marketing

On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.

Episode 54: The AEC Professional's Guidebook with Gabe Lett

December 1st, 2021  |  26 mins 59 secs

aec marketing, guidebook, marketing, professional development

On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook and give us some of his favorite tips from the book!

Episode 53: Gratitude with Michael Telford

November 24th, 2021  |  19 mins 37 secs

expectations, gratitude, thanksgiving

On this very special episode, I talk to my Father-in-Law Dr. Michael Telford about gratitude. I hope you enjoy both his lovely explanation of living with gratitude and your Thanksgiving holiday.

Episode 52: A Mentorship Story with Tenille Bettenhausen and Jeff Gill

November 10th, 2021  |  26 mins 27 secs

aecmarketing, architecture, marketing, mentorship

This week Tenille takes over this episode to have a candid conversation about her mentorship relationship and some tips on how you can find a mentor that's a good fit for you!

Episode 51: The Great Resignation with Bryce Batts

October 27th, 2021  |  17 mins 11 secs

aec marketing, great resignation, marketing

On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.

Episode 50: Demystifying Market Research with Sarah Kinard

October 13th, 2021  |  29 mins 27 secs

aec marketeer, market research, marketing

Sarah and I break down market research, what it is, and why our firms should invest in research.

Episode 49: Own Your Awesome with Mike Fiorini

September 29th, 2021  |  31 mins 42 secs

awesome, growth, leadership, marketing

I chat with Mike about how to own your awesome, identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.

Episode 48: What is a Fractional CMO with Doug Parker

September 1st, 2021  |  16 mins 6 secs

aec marketing, cmo, fractional cmo, leadership

On this episode, Doug walks me through what a Fractional CMO is, does, and when to look at bringing one on board!

Episode 47: How to Manage Performance Reviews with Maisha Hagan

August 18th, 2021  |  23 mins 39 secs

aec marketing, aecmarketeer, career coach, marketing, performance reviews

Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you!

Episode 46: How to Create SEO Value with Bryon McCartney

August 4th, 2021  |  21 mins 35 secs

aec marketeer, aec marketing, aec websites, seo, website

Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.

Episode 45: How to Showcase Marketing Skillsets

July 21st, 2021  |  37 mins 19 secs

aec marketer, aec marketing, marketing, skillset

So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry.