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    <title>AEC Marketeer - Episodes Tagged with “Website”</title>
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    <pubDate>Wed, 04 Aug 2021 06:00:00 -0700</pubDate>
    <description>This podcast explores marketing trends and answers your most pressing questions  to help you thrive as an A/E/C Marketeer. 
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Exploring A/E/C Marketing and Beyond</itunes:subtitle>
    <itunes:author>Keelin Cox</itunes:author>
    <itunes:summary>This podcast explores marketing trends and answers your most pressing questions  to help you thrive as an A/E/C Marketeer. 
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      <itunes:name>Keelin Cox</itunes:name>
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  <title>Episode 46: How to Create SEO Value with Bryon McCartney</title>
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  <pubDate>Wed, 04 Aug 2021 06:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
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  <itunes:subtitle>Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. </itunes:subtitle>
  <itunes:duration>21:35</itunes:duration>
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  <description>Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. 
Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.
Website: https://www.archmark.co/
Links:
SEO for Architects  (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fseoforarchitects.com%2F&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cef554f521dad42d3704c08d95236c7e7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637631218472493011%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=9r%2BaTETFXvsAJtUu4Nql9ijnPugdgx5Mvxf7jkXhPv0%3D&amp;amp;reserved=0)
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty. 
Suggested Archmark Blog Articles:
Successful Content Marketing For Architects Starts With These 3 Essential Topics (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F3-types-of-content&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100325028%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=L%2B%2B1%2FVbsxot3Dm30b1oKhZ8jN5%2BmyNNf7fw179s%2FjQM%3D&amp;amp;reserved=0)
Does your architecture firm website suck? Here are five steps to fix it. (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-steps-to-fix-your-architecture-website&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=WGkd13nzzvScUvc%2BdR4UciZru8WMrfJ7kKr9TcyHmFI%3D&amp;amp;reserved=0)
Architecture Website Design - 5 Key Factors (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-website-essentials-for-architects&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=s12%2FUEGLgJg62CzmS4KGi4DTsUfD4E9CJrMKwc7uWMc%3D&amp;amp;reserved=0)
SEO Strategy For Architects (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fhow-to-build-a-successful-seo-strategy-for-your-architecture-firm&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=7T1QweWRYF3sPueoRGGQaZWJ2ytCDCITvhU6d8ddd%2Fs%3D&amp;amp;reserved=0)
5 Website Design Tips for Architects (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F5-things-your-firm-needs-for-a-modern-website-design&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=Sdp2rOOxh1rckiXkZ1UOLYS0Lj45jld1qpI4%2FdiHlwY%3D&amp;amp;reserved=0)
How to Get Architecture Projects Online with a Digital-First Strategy (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fattract-better-projects-with-digital-branding-strategy&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100355010%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=Vlf%2FJer438K%2FtZr2wgOrfOFEpPFBaj3uhYuP597gZa8%3D&amp;amp;reserved=0)
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  <itunes:keywords>SEO, website, AEC websites, AEC marketing, AEC Marketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. </p>

<p>Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.<br>
Website: <a href="https://www.archmark.co/" rel="nofollow">https://www.archmark.co/</a></p>

<p>Links:<br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fseoforarchitects.com%2F&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cef554f521dad42d3704c08d95236c7e7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637631218472493011%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=9r%2BaTETFXvsAJtUu4Nql9ijnPugdgx5Mvxf7jkXhPv0%3D&reserved=0" rel="nofollow">SEO for Architects </a><br>
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty. </p>

<p>Suggested Archmark Blog Articles:<br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F3-types-of-content&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100325028%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=L%2B%2B1%2FVbsxot3Dm30b1oKhZ8jN5%2BmyNNf7fw179s%2FjQM%3D&reserved=0" rel="nofollow">Successful Content Marketing For Architects Starts With These 3 Essential Topics</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-steps-to-fix-your-architecture-website&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=WGkd13nzzvScUvc%2BdR4UciZru8WMrfJ7kKr9TcyHmFI%3D&reserved=0" rel="nofollow">Does your architecture firm website suck? Here are five steps to fix it.</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-website-essentials-for-architects&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=s12%2FUEGLgJg62CzmS4KGi4DTsUfD4E9CJrMKwc7uWMc%3D&reserved=0" rel="nofollow">Architecture Website Design - 5 Key Factors</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fhow-to-build-a-successful-seo-strategy-for-your-architecture-firm&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=7T1QweWRYF3sPueoRGGQaZWJ2ytCDCITvhU6d8ddd%2Fs%3D&reserved=0" rel="nofollow">SEO Strategy For Architects</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F5-things-your-firm-needs-for-a-modern-website-design&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Sdp2rOOxh1rckiXkZ1UOLYS0Lj45jld1qpI4%2FdiHlwY%3D&reserved=0" rel="nofollow">5 Website Design Tips for Architects</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fattract-better-projects-with-digital-branding-strategy&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100355010%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Vlf%2FJer438K%2FtZr2wgOrfOFEpPFBaj3uhYuP597gZa8%3D&reserved=0" rel="nofollow">How to Get Architecture Projects Online with a Digital-First Strategy</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. </p>

<p>Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.<br>
Website: <a href="https://www.archmark.co/" rel="nofollow">https://www.archmark.co/</a></p>

<p>Links:<br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fseoforarchitects.com%2F&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cef554f521dad42d3704c08d95236c7e7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637631218472493011%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=9r%2BaTETFXvsAJtUu4Nql9ijnPugdgx5Mvxf7jkXhPv0%3D&reserved=0" rel="nofollow">SEO for Architects </a><br>
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty. </p>

<p>Suggested Archmark Blog Articles:<br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F3-types-of-content&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100325028%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=L%2B%2B1%2FVbsxot3Dm30b1oKhZ8jN5%2BmyNNf7fw179s%2FjQM%3D&reserved=0" rel="nofollow">Successful Content Marketing For Architects Starts With These 3 Essential Topics</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-steps-to-fix-your-architecture-website&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=WGkd13nzzvScUvc%2BdR4UciZru8WMrfJ7kKr9TcyHmFI%3D&reserved=0" rel="nofollow">Does your architecture firm website suck? Here are five steps to fix it.</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-website-essentials-for-architects&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=s12%2FUEGLgJg62CzmS4KGi4DTsUfD4E9CJrMKwc7uWMc%3D&reserved=0" rel="nofollow">Architecture Website Design - 5 Key Factors</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fhow-to-build-a-successful-seo-strategy-for-your-architecture-firm&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=7T1QweWRYF3sPueoRGGQaZWJ2ytCDCITvhU6d8ddd%2Fs%3D&reserved=0" rel="nofollow">SEO Strategy For Architects</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F5-things-your-firm-needs-for-a-modern-website-design&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Sdp2rOOxh1rckiXkZ1UOLYS0Lj45jld1qpI4%2FdiHlwY%3D&reserved=0" rel="nofollow">5 Website Design Tips for Architects</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fattract-better-projects-with-digital-branding-strategy&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100355010%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Vlf%2FJer438K%2FtZr2wgOrfOFEpPFBaj3uhYuP597gZa8%3D&reserved=0" rel="nofollow">How to Get Architecture Projects Online with a Digital-First Strategy</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 18: Getting to Know Chris Austin of Maven's Notebook</title>
  <link>http://aecmarketeer.fireside.fm/18</link>
  <guid isPermaLink="false">189228a8-5815-474b-a49e-de31276e4b64</guid>
  <pubDate>Wed, 11 Nov 2020 08:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/189228a8-5815-474b-a49e-de31276e4b64.mp3" length="30892116" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>I sit down with Chris Austin to talk about her website Maven's Notebook. Through Maven's Notebook, Chris Austin has created a unique platform that compiles an entire sector's worth of information from one state into accessible articles. </itunes:subtitle>
  <itunes:duration>21:27</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>A leading voice in California water news, Chris Austin is the founder and publisher of the independent and reader-supported Maven’s Notebook website, California’s most comprehensive source for water news and information.
Dedicated to providing unbiased information about California water issues, the water news source reaches thousands of regular readers and water leaders throughout the state. Based in Southern California but regularly traveling throughout the state to cover conferences, meetings and events, Chris Austin has earned a stellar reputation among the state’s agricultural, environmental
and water stakeholders for unbiased, complete, timely, and accurate reporting and news curation.
For more infomation on Maven's Notebook, you can visit mavensnotebook.com.
Thanks for listening! 
</description>
  <itunes:keywords>research, website, water, california</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>A leading voice in California water news, Chris Austin is the founder and publisher of the independent and reader-supported Maven’s Notebook website, California’s most comprehensive source for water news and information.</p>

<p>Dedicated to providing unbiased information about California water issues, the water news source reaches thousands of regular readers and water leaders throughout the state. Based in Southern California but regularly traveling throughout the state to cover conferences, meetings and events, Chris Austin has earned a stellar reputation among the state’s agricultural, environmental<br>
and water stakeholders for unbiased, complete, timely, and accurate reporting and news curation.</p>

<p>For more infomation on Maven&#39;s Notebook, you can visit mavensnotebook.com.</p>

<p>Thanks for listening!</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>A leading voice in California water news, Chris Austin is the founder and publisher of the independent and reader-supported Maven’s Notebook website, California’s most comprehensive source for water news and information.</p>

<p>Dedicated to providing unbiased information about California water issues, the water news source reaches thousands of regular readers and water leaders throughout the state. Based in Southern California but regularly traveling throughout the state to cover conferences, meetings and events, Chris Austin has earned a stellar reputation among the state’s agricultural, environmental<br>
and water stakeholders for unbiased, complete, timely, and accurate reporting and news curation.</p>

<p>For more infomation on Maven&#39;s Notebook, you can visit mavensnotebook.com.</p>

<p>Thanks for listening!</p>]]>
  </itunes:summary>
</item>
  </channel>
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