web02.fireside.fm Sat, 04 Apr 2026 04:06:28 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Recruiting” https://aecmarketeer.fireside.fm/tags/recruiting Wed, 17 Sep 2025 10:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 131: Recruiting and Retaining Talent: A Success Story with Skip Bourgeois http://aecmarketeer.fireside.fm/131 f6b27013-663a-4952-b978-31b5fdeb011f Wed, 17 Sep 2025 10:00:00 -0700 Keelin Cox full Keelin Cox Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now. In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team. 26:53 no Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now. In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team. About Skip: Skip is a principal and vice president of marketing at Coffman Engineers. In this role, he oversees the company-wide strategic marketing, communication, and branding efforts, and supports ongoing company growth in geographic reach, markets served, and engineering capabilities. Skip has been a marketer in the AEC industry since 2006. He was the founding president of the Society for Marketing Professional Services (SMPS) Alaska Chapter, and has served in various board and committee positions for numerous organizations. He holds a Master of Professional Communications in marketing communication and a Bachelor of Science in graphic and multimedia technology. Website: https://www.coffman.com/ Linkedin: https://www.linkedin.com/in/skipbourgeois/ marketing, recruiting, retention, team, culture Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now.

In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team.

About Skip:
Skip is a principal and vice president of marketing at Coffman Engineers. In this role, he oversees the company-wide strategic marketing, communication, and branding efforts, and supports ongoing company growth in geographic reach, markets served, and engineering capabilities.
Skip has been a marketer in the AEC industry since 2006. He was the founding president of the Society for Marketing Professional Services (SMPS) Alaska Chapter, and has served in various board and committee positions for numerous organizations. He holds a Master of Professional Communications in marketing communication and a Bachelor of Science in graphic and multimedia technology.

Website:
https://www.coffman.com/
Linkedin: https://www.linkedin.com/in/skipbourgeois/

]]> Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now.

In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team.

About Skip:
Skip is a principal and vice president of marketing at Coffman Engineers. In this role, he oversees the company-wide strategic marketing, communication, and branding efforts, and supports ongoing company growth in geographic reach, markets served, and engineering capabilities.
Skip has been a marketer in the AEC industry since 2006. He was the founding president of the Society for Marketing Professional Services (SMPS) Alaska Chapter, and has served in various board and committee positions for numerous organizations. He holds a Master of Professional Communications in marketing communication and a Bachelor of Science in graphic and multimedia technology.

Website:
https://www.coffman.com/
Linkedin: https://www.linkedin.com/in/skipbourgeois/

]]> Episode 109: Attracting and Retaining Talent with Bryce Batts http://aecmarketeer.fireside.fm/109 7d348eaa-947b-4d30-9e0a-d78624bda8d6 Wed, 29 May 2024 21:00:00 -0700 Keelin Cox full Keelin Cox In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices. 19:11 no In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices. Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm and podcast host of Wine After Work. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and dedication to enriching both the careers of individuals and the teams of employers they serve is truly inspiring. LinkedIn: https://www.linkedin.com/in/bryce-batts-recruiter/ https://www.mycareercollective.com/ recruiting, retention, marketing, aecmarketeer, AEC Marketing In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.

Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm and podcast host of Wine After Work. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and dedication to enriching both the careers of individuals and the teams of employers they serve is truly inspiring.

LinkedIn: https://www.linkedin.com/in/bryce-batts-recruiter/
https://www.mycareercollective.com/

]]> In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.

Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm and podcast host of Wine After Work. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and dedication to enriching both the careers of individuals and the teams of employers they serve is truly inspiring.

LinkedIn: https://www.linkedin.com/in/bryce-batts-recruiter/
https://www.mycareercollective.com/

]]> Episode 44: Inclusion, Diversity, and Recruiting with Alicia Washington http://aecmarketeer.fireside.fm/44 1037d957-082c-4498-977d-69b7266e6b6f Wed, 07 Jul 2021 07:30:00 -0700 Keelin Cox full Keelin Cox Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting. 27:26 no Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting. Alicia has 18 years of marketing experience in the A/E/C industry. She is a Principal of HRP Associates, Inc., a nationwide environmental consulting firm and serves as the Director of Marketing and JEDI. Her responsibilities include oversight of corporate and client sector branding, proposal development, marketing communications, research and business opportunities, and management of marketing staff. As JEDI Director, she is responsible for developing, promoting, supporting, and engaging diversity, equity, and inclusion in the workplace. Alicia is currently President for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS) and leads their diversity, equity and inclusion taskforce, a Board of Advisor and Communications Chair for the Connecticut Chapter of the National Organization of Minority Architects. Alicia also serves her local community as a Diversity Council member and a volunteer at the Boys and Girls Club. Links: https://linktr.ee/HRPassociates https://hrpassociates.com/ https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454 https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw inclusion, diversity, recruiting, marketing, aecmarketing Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting.

Alicia has 18 years of marketing experience in the A/E/C industry. She is a Principal of HRP Associates, Inc., a nationwide environmental consulting firm and serves as the Director of Marketing and JEDI. Her responsibilities include oversight of corporate and client sector branding, proposal development, marketing communications, research and business opportunities, and management of marketing staff. As JEDI Director, she is responsible for developing, promoting, supporting, and engaging diversity, equity, and inclusion in the workplace. Alicia is currently President for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS) and leads their diversity, equity and inclusion taskforce, a Board of Advisor and Communications Chair for the Connecticut Chapter of the National Organization of Minority Architects. Alicia also serves her local community as a Diversity Council member and a volunteer at the Boys and Girls Club.

Links:
https://linktr.ee/HRPassociates
https://hrpassociates.com/
https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454
https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw

]]> Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting.

Alicia has 18 years of marketing experience in the A/E/C industry. She is a Principal of HRP Associates, Inc., a nationwide environmental consulting firm and serves as the Director of Marketing and JEDI. Her responsibilities include oversight of corporate and client sector branding, proposal development, marketing communications, research and business opportunities, and management of marketing staff. As JEDI Director, she is responsible for developing, promoting, supporting, and engaging diversity, equity, and inclusion in the workplace. Alicia is currently President for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS) and leads their diversity, equity and inclusion taskforce, a Board of Advisor and Communications Chair for the Connecticut Chapter of the National Organization of Minority Architects. Alicia also serves her local community as a Diversity Council member and a volunteer at the Boys and Girls Club.

Links:
https://linktr.ee/HRPassociates
https://hrpassociates.com/
https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454
https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw

]]> Episode 5: How to Leverage Personality Assessments with Leanne Abraham http://aecmarketeer.fireside.fm/5 bf64e9f5-255b-463b-98c5-06984eff9e34 Wed, 05 Aug 2020 00:00:00 -0700 Keelin Cox full Keelin Cox In this episode, I'm joined by Leanne Abraham to talk about the Birkman personality assessment tool and how understanding ourselves can help us understand and with with others in the workplace. For $30 off the Birkman "Stop Guessing" tool, you can email leanne@premierehire.com and mention the AEC Marketeer podcast. 40:41 no Leanne is an MBA graduate with over 25 years in leadership roles who has pursued a varied career path from leading the first marketing team at Accenture, to helping rebuild a security company in Guinea (W Africa), to founding and growing Premierehire in San Diego, CA. Over the course of her career she has been a sought-after change agent and leadership coach to help companies reach their full potential. At Xerox she was recognized with the President’s Award for engaging service teams to add millions to the bottom line; at United Way her divisions raised millions and her teams achieved record increases in Leadership giving; at Alive, as the interim President, she lead a re-energized team to profitability and, at a national non-profit, she led 8 divisions as their Senior Vice President. After returning home from Africa (6 years in Guinea, Cairo & Morocco) with her young family, Leanne decided to channel her expertise and passion for helping companies grow by starting a recruiting and leadership consulting company. In all her endeavors Leanne recognized that it was the people she recruited and engaging them well that determined her teams’ success. In 2012, after completing her coaching certification with Birkman, she opened Premierehire and, in addition to leading a team of recruiters, Leanne continues to provide executive coaching and consulting services to serve and support the leaders of emerging to mid-sized businesses. Leanne’s passion to help leaders succeed in building strong teams has extended to volunteer activities including mentoring new entrepreneurs. She is currently the Board Chair for Solutions for Change, a North County nonprofit that helps move homeless families from desperation to becoming successful leaders, leading themselves, their children and their community to a better future. My website: www.premierehire.com leanne@premierehire.com Direct line: 760-448-4730 aecmarketing, marketing, birkman, personalityassessments, recruiting, retention Leanne is an MBA graduate with over 25 years in leadership roles who has pursued a varied career path from leading the first marketing team at Accenture, to helping rebuild a security company in Guinea (W Africa), to founding and growing Premierehire in San Diego, CA. Over the course of her career she has been a sought-after change agent and leadership coach to help companies reach their full potential. At Xerox she was recognized with the President’s Award for engaging service teams to add millions to the bottom line; at United Way her divisions raised millions and her teams achieved record increases in Leadership giving; at Alive, as the interim President, she lead a re-energized team to profitability and, at a national non-profit, she led 8 divisions as their Senior Vice President. After returning home from Africa (6 years in Guinea, Cairo & Morocco) with her young family, Leanne decided to channel her expertise and passion for helping companies grow by starting a recruiting and leadership consulting company. In all her endeavors Leanne recognized that it was the people she recruited and engaging them well that determined her teams’ success. In 2012, after completing her coaching certification with Birkman, she opened Premierehire and, in addition to leading a team of recruiters, Leanne continues to provide executive coaching and consulting services to serve and support the leaders of emerging to mid-sized businesses.

Leanne’s passion to help leaders succeed in building strong teams has extended to volunteer activities including mentoring new entrepreneurs. She is currently the Board Chair for Solutions for Change, a North County nonprofit that helps move homeless families from desperation to becoming successful leaders, leading themselves, their children and their community to a better future.

My website:
www.premierehire.com
leanne@premierehire.com
Direct line: 760-448-4730

]]> Leanne is an MBA graduate with over 25 years in leadership roles who has pursued a varied career path from leading the first marketing team at Accenture, to helping rebuild a security company in Guinea (W Africa), to founding and growing Premierehire in San Diego, CA. Over the course of her career she has been a sought-after change agent and leadership coach to help companies reach their full potential. At Xerox she was recognized with the President’s Award for engaging service teams to add millions to the bottom line; at United Way her divisions raised millions and her teams achieved record increases in Leadership giving; at Alive, as the interim President, she lead a re-energized team to profitability and, at a national non-profit, she led 8 divisions as their Senior Vice President. After returning home from Africa (6 years in Guinea, Cairo & Morocco) with her young family, Leanne decided to channel her expertise and passion for helping companies grow by starting a recruiting and leadership consulting company. In all her endeavors Leanne recognized that it was the people she recruited and engaging them well that determined her teams’ success. In 2012, after completing her coaching certification with Birkman, she opened Premierehire and, in addition to leading a team of recruiters, Leanne continues to provide executive coaching and consulting services to serve and support the leaders of emerging to mid-sized businesses.

Leanne’s passion to help leaders succeed in building strong teams has extended to volunteer activities including mentoring new entrepreneurs. She is currently the Board Chair for Solutions for Change, a North County nonprofit that helps move homeless families from desperation to becoming successful leaders, leading themselves, their children and their community to a better future.

My website:
www.premierehire.com
leanne@premierehire.com
Direct line: 760-448-4730

]]>