web02.fireside.fm Sun, 05 Apr 2026 19:26:14 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Randomactsofmarketing” https://aecmarketeer.fireside.fm/tags/randomactsofmarketing Wed, 31 Aug 2022 13:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler http://aecmarketeer.fireside.fm/72 548a5a48-6017-4108-a77e-2d8cb2616086 Wed, 31 Aug 2022 13:00:00 -0700 Keelin Cox full Keelin Cox On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed. 30:53 no On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with her approach to humanizing marketing. Kristina is a motivational construction industry thought-leader with over 20 years of experience in team leading, marketing strategy, workforce development, and operations know-how. She is a strong collaborator with a successful track record of forming powerful relationships, discovering and capitalizing on opportunities, and shining a light on the blue-collar industry. She is both professionally and personally driven to have a positive impact in the world. Links: Greiner Construction: https://www.greinerconstruction.com/ Kristen's Linkedin: https://www.linkedin.com/in/kristinamahler/ Crew Collaborative LinkedIn: https://www.linkedin.com/company/crew-collaborative/ aecmarketing, guerillamarketing, randomactsofmarketing, aecmarketeer On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with her approach to humanizing marketing.

Kristina is a motivational construction industry thought-leader with over 20 years of experience in team leading, marketing strategy, workforce development, and operations know-how. She is a strong collaborator with a successful track record of forming powerful relationships, discovering and capitalizing on opportunities, and shining a light on the blue-collar industry. She is both professionally and personally driven to have a positive impact in the world.

Links:
Greiner Construction: https://www.greinerconstruction.com/
Kristen's Linkedin: https://www.linkedin.com/in/kristinamahler/
Crew Collaborative LinkedIn: https://www.linkedin.com/company/crew-collaborative/

]]> On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with her approach to humanizing marketing.

Kristina is a motivational construction industry thought-leader with over 20 years of experience in team leading, marketing strategy, workforce development, and operations know-how. She is a strong collaborator with a successful track record of forming powerful relationships, discovering and capitalizing on opportunities, and shining a light on the blue-collar industry. She is both professionally and personally driven to have a positive impact in the world.

Links:
Greiner Construction: https://www.greinerconstruction.com/
Kristen's Linkedin: https://www.linkedin.com/in/kristinamahler/
Crew Collaborative LinkedIn: https://www.linkedin.com/company/crew-collaborative/

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