web02.fireside.fm Sat, 04 Apr 2026 12:41:04 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Primary Research” https://aecmarketeer.fireside.fm/tags/primary%20research Wed, 05 Nov 2025 09:00:00 -0800 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 134: Construction SEO with Perryn Olson http://aecmarketeer.fireside.fm/134 71b91855-7689-43c9-a0c5-d14342741771 Wed, 05 Nov 2025 09:00:00 -0800 Keelin Cox full Keelin Cox Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business! 42:16 no Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business! About Perryn Olson, FSMPS, CPSM, CCMP: Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC). Links: LinkedIn: https://www.linkedin.com/in/perryn/ Website: https://altcmo.net/ Podcast: https://www.youtube.com/@AltCMO. 2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/ SEO, AI, Construction, Primary Research Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business!

About Perryn Olson, FSMPS, CPSM, CCMP:
Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC).

Links:
LinkedIn: https://www.linkedin.com/in/perryn/
Website: https://altcmo.net/
Podcast: https://www.youtube.com/@AltCMO.
2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/

]]> Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business!

About Perryn Olson, FSMPS, CPSM, CCMP:
Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC).

Links:
LinkedIn: https://www.linkedin.com/in/perryn/
Website: https://altcmo.net/
Podcast: https://www.youtube.com/@AltCMO.
2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/

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