web02.fireside.fm Wed, 29 Apr 2026 11:01:16 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Marketing Planning” https://aecmarketeer.fireside.fm/tags/marketing%20planning Wed, 09 Apr 2025 08:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 120: Success, Simplified with Sarah Kinard http://aecmarketeer.fireside.fm/120 1dcbca8b-1852-4b56-9832-40bfac3b2367 Wed, 09 Apr 2025 08:00:00 -0700 Keelin Cox full Keelin Cox In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. 45:22 no In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the value of thoughtful reflection in driving purposeful, sustainable growth. Sarah Kinard – Market Research, Strategy, and Planning Consultant Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, research, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan. Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients. Links: https://theflamingoproject.com/ Office Hours: https://theflamingoproject.com/office-hours/ LinkedIn: https://www.linkedin.com/in/sarahwkinard/ change management, growth, marketing planning In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the value of thoughtful reflection in driving purposeful, sustainable growth.

Sarah Kinard – Market Research, Strategy, and Planning Consultant
Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, research, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan.

Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients.

Links:
https://theflamingoproject.com/
Office Hours: https://theflamingoproject.com/office-hours/
LinkedIn: https://www.linkedin.com/in/sarahwkinard/

]]> In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the value of thoughtful reflection in driving purposeful, sustainable growth.

Sarah Kinard – Market Research, Strategy, and Planning Consultant
Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, research, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan.

Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients.

Links:
https://theflamingoproject.com/
Office Hours: https://theflamingoproject.com/office-hours/
LinkedIn: https://www.linkedin.com/in/sarahwkinard/

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