web02.fireside.fm Fri, 24 Apr 2026 20:25:10 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Marketing 101” https://aecmarketeer.fireside.fm/tags/marketing%20101 Wed, 03 Jan 2024 14:45:00 -0800 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 100: AEC Marketing 101 with Julie Shaffer http://aecmarketeer.fireside.fm/100 4cbd877f-c1b6-467b-b0a2-b69fb9374f72 Wed, 03 Jan 2024 14:45:00 -0800 Keelin Cox full Keelin Cox In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even! 25:39 no In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even! About Julie: Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC firms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped firms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts. Website: https://shaffercreative.com/ AEC Marketing, Marketing 101, Back to the Basics In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!

About Julie:
Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC firms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped firms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts.

Website: https://shaffercreative.com/

]]> In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!

About Julie:
Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC firms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped firms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts.

Website: https://shaffercreative.com/

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