About Frank:
Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide.

Where to see Frank:
ACEC Alaska conference at the end of April 2026
AEC.ai conference 2026
SMPS Ampilfy conference 2026
AEC Elevate conference

Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS

Interim Chief Executive Officer/CSO for the Society for Marketing Professional Services (SMPS HQ). A forward-thinker, Marci leads the strategic direction for growth, engagement, publications, and training for the Society. Marci is the Publisher of the award-winning Marketer journal; she is also a contributing writer for trade publications and a two- time book author.

Linkedin: https://www.linkedin.com/in/marci-thompson/

Amy Jones is President/CEO of O’Connell Robertson, a mission-driven
architecture/engineering/interior design firm based in Austin and providing creative problem
solving and design that positively impacts communities throughout Texas. Amy became the
Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in

1. She has been with O’Connell Robertson for 25 years and has been a Principal and Shareholder since 2004. As President, Amy leads corporate strategy & vision, guides talent and people issues, and manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and business development team and served in a project executive role for various clients. Amy’s focus on client relations, business development & marketing, strategic partnerships, and community engagement has provided a strong foundation for the Firm’s growth over the last decade. Throughout her career, Amy has been engaged in regional organizations and issues supporting youth and education, providing leadership to several local boards, committees and campaigns. She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and Education Chair of the Austin Area Research Organization (AARO).

LinkedIn: https://www.linkedin.com/in/amyjjjones/

Stephanie Wood is the Marketing and Communications Manager for Stantec's Pacific Region. She serves on Stantec’s Learning & Development Task Force and participates in Stantec’s Supervisor Development Network.

Mike Fiorini is a marketing leader with 22 years of experience helping people, departments, and organizations identify next steps in transforming markets. His ability to identify value and resource gaps enables him to help teammates chart their course and collaborate more effectively. Mike’s big picture thinking allows departments to align with their strategies and elevate company value. Having been involved in all aspects of business processes, he excels at strategy, conceptual analyses, and planning efforts. Most importantly, Mike brings a bold belief in people’s ability to gravitate towards their aptitudes and constant growth mindset.

Doug Parker, CPSM, FSMPS is the Principal & Founder at Elevate Marketing Advisors and the President of SMPS HQ.

Website: www.elevatemarketingadvisors.com
LinkedIn: https://www.linkedin.com/in/doug-parker-fsmps-cpsm-2b1a694/