web02.fireside.fm Tue, 31 Mar 2026 11:09:14 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Innovation” https://aecmarketeer.fireside.fm/tags/innovation Wed, 19 Nov 2025 11:00:00 -0800 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson http://aecmarketeer.fireside.fm/135 aa9458ae-9045-424b-b4eb-ef70a8781a15 Wed, 19 Nov 2025 11:00:00 -0800 Keelin Cox full Keelin Cox In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. 41:21 no In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving. We explore: The difference between prompt engineering and context engineering and how to master both. Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals. Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows. The surprising ways AI can enhance social media, business development, and even interview prep. Insights on balancing risk and reward when using AI for sensitive information. Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration. AI, AEC, Innovation In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving.

We explore:

  • The difference between prompt engineering and context engineering and how to master both.
  • Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals.
  • Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows.
  • The surprising ways AI can enhance social media, business development, and even interview prep.
  • Insights on balancing risk and reward when using AI for sensitive information.

Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.

]]> In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving.

We explore:

  • The difference between prompt engineering and context engineering and how to master both.
  • Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals.
  • Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows.
  • The surprising ways AI can enhance social media, business development, and even interview prep.
  • Insights on balancing risk and reward when using AI for sensitive information.

Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.

]]> Episode 128: AEC Marketing Memes http://aecmarketeer.fireside.fm/128 be9e7efa-d24d-4faa-ac40-d89e8a754533 Wed, 25 Jun 2025 18:00:00 -0700 Keelin Cox full Keelin Cox This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page. 43:47 no This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page. AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE AEC Marketing Memes, Innovation, Creativity, Conversations This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page.

AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en
Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE

]]> This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page.

AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en
Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE

]]> Episode 125: Fresh Ideas from Unrelated Industries with Lillian Parker http://aecmarketeer.fireside.fm/125 22a8174e-6c09-4b9d-b041-06966c197eff Sun, 18 May 2025 11:00:00 -0700 Keelin Cox full Keelin Cox In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. 39:02 no In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. About Lillian: Lillian Parker External Communications Manager | Little Diversified Architectural Consulting Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as External Communications Manager with Little Diversified Architectural Consulting and a freelance copywriter and communications consultant. She is a lifelong learner fascinated by the intersections of language and experience. In all spaces, she strives to move with sincerity and intention. Lillian hails from Montgomery, Alabama, and graduated from Auburn University with bachelor's degrees in Public Relations and Spanish Language. She has resided in Charlotte, North Carolina, since 2018. Outside of work, Lillian enjoys fostering creative talent, binging cultural commentary, and loving on her rescue pup. Links: LinkedIn: https://www.linkedin.com/in/lillianvparker/ Website: littleonline.com innovation, inspiration, cross industry innovation In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy.

About Lillian:

Lillian Parker
External Communications Manager | Little Diversified Architectural Consulting
Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as External Communications Manager with Little Diversified Architectural Consulting and a freelance copywriter and communications consultant. She is a lifelong learner fascinated by the intersections of language and experience. In all spaces, she strives to move with sincerity and intention. Lillian hails from Montgomery, Alabama, and graduated from Auburn University with bachelor's degrees in Public Relations and Spanish Language. She has resided in Charlotte, North Carolina, since 2018. Outside of work, Lillian enjoys fostering creative talent, binging cultural commentary, and loving on her rescue pup.

Links:
LinkedIn: https://www.linkedin.com/in/lillianvparker/
Website: littleonline.com

]]> In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy.

About Lillian:

Lillian Parker
External Communications Manager | Little Diversified Architectural Consulting
Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as External Communications Manager with Little Diversified Architectural Consulting and a freelance copywriter and communications consultant. She is a lifelong learner fascinated by the intersections of language and experience. In all spaces, she strives to move with sincerity and intention. Lillian hails from Montgomery, Alabama, and graduated from Auburn University with bachelor's degrees in Public Relations and Spanish Language. She has resided in Charlotte, North Carolina, since 2018. Outside of work, Lillian enjoys fostering creative talent, binging cultural commentary, and loving on her rescue pup.

Links:
LinkedIn: https://www.linkedin.com/in/lillianvparker/
Website: littleonline.com

]]> Episode 17: Innovating with Fawn Radmanich http://aecmarketeer.fireside.fm/17 55787018-c91e-4722-a4e1-787ffa418a20 Wed, 28 Oct 2020 08:00:00 -0700 Keelin Cox full Keelin Cox Fawn is an excellent innovator and in this episode I pick her brain as she explains how she comes up with innovative ideas and some examples of her successes. 27:13 no Fawn Radmanich, CPSM is the Marketing and Communications Manager for PCL Construction Services, Inc.’s California operations. A 20-year professional services marketing veteran for the A/E/C industry, Fawn is a roll-up her sleeves pursuit strategist, with particular expertise in leading teams to winning multi-million and billion dollar design and construction projects. With attention spans rapidly evolving, Fawn has embraced the challenge to find effective ways to communicate with impact. Combining her experience in graphic design and a passion for the written word, Fawn embraces opportunities to tell stories that bring words and pictures together to engage both hearts and minds. innovation, mindset, empathy, aecmarketing Fawn Radmanich, CPSM is the Marketing and Communications Manager for PCL Construction Services, Inc.’s California operations. A 20-year professional services marketing veteran for the A/E/C industry, Fawn is a roll-up her sleeves pursuit strategist, with particular expertise in leading teams to winning multi-million and billion dollar design and construction projects. With attention spans rapidly evolving, Fawn has embraced the challenge to find effective ways to communicate with impact. Combining her experience in graphic design and a passion for the written word, Fawn embraces opportunities to tell stories that bring words and pictures together to engage both hearts and minds.

]]> Fawn Radmanich, CPSM is the Marketing and Communications Manager for PCL Construction Services, Inc.’s California operations. A 20-year professional services marketing veteran for the A/E/C industry, Fawn is a roll-up her sleeves pursuit strategist, with particular expertise in leading teams to winning multi-million and billion dollar design and construction projects. With attention spans rapidly evolving, Fawn has embraced the challenge to find effective ways to communicate with impact. Combining her experience in graphic design and a passion for the written word, Fawn embraces opportunities to tell stories that bring words and pictures together to engage both hearts and minds.

]]>