web02.fireside.fm Wed, 15 Apr 2026 02:25:55 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Growth” https://aecmarketeer.fireside.fm/tags/growth Wed, 09 Apr 2025 08:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 120: Success, Simplified with Sarah Kinard http://aecmarketeer.fireside.fm/120 1dcbca8b-1852-4b56-9832-40bfac3b2367 Wed, 09 Apr 2025 08:00:00 -0700 Keelin Cox full Keelin Cox In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. 45:22 no In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the value of thoughtful reflection in driving purposeful, sustainable growth. Sarah Kinard – Market Research, Strategy, and Planning Consultant Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, research, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan. Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients. Links: https://theflamingoproject.com/ Office Hours: https://theflamingoproject.com/office-hours/ LinkedIn: https://www.linkedin.com/in/sarahwkinard/ change management, growth, marketing planning In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the value of thoughtful reflection in driving purposeful, sustainable growth.

Sarah Kinard – Market Research, Strategy, and Planning Consultant
Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, research, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan.

Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients.

Links:
https://theflamingoproject.com/
Office Hours: https://theflamingoproject.com/office-hours/
LinkedIn: https://www.linkedin.com/in/sarahwkinard/

]]> In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the value of thoughtful reflection in driving purposeful, sustainable growth.

Sarah Kinard – Market Research, Strategy, and Planning Consultant
Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, research, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan.

Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients.

Links:
https://theflamingoproject.com/
Office Hours: https://theflamingoproject.com/office-hours/
LinkedIn: https://www.linkedin.com/in/sarahwkinard/

]]> Episode 49: Own Your Awesome with Mike Fiorini http://aecmarketeer.fireside.fm/49 6e4af0ea-7c48-4bcc-8254-48d197b70099 Wed, 29 Sep 2021 08:00:00 -0700 Keelin Cox full Keelin Cox I chat with Mike about how to own your awesome, identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities. 31:42 no I chat with Mike about how to own your awesome, identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities. Mike Fiorini is a marketing leader with 22 years of experience helping people, departments, and organizations identify next steps in transforming markets. His ability to identify value and resource gaps enables him to help teammates chart their course and collaborate more effectively. Mike’s big picture thinking allows departments to align with their strategies and elevate company value. Having been involved in all aspects of business processes, he excels at strategy, conceptual analyses, and planning efforts. Most importantly, Mike brings a bold belief in people’s ability to gravitate towards their aptitudes and constant growth mindset. growth, leadership, awesome, marketing I chat with Mike about how to own your awesome, identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.

Mike Fiorini is a marketing leader with 22 years of experience helping people, departments, and organizations identify next steps in transforming markets. His ability to identify value and resource gaps enables him to help teammates chart their course and collaborate more effectively. Mike’s big picture thinking allows departments to align with their strategies and elevate company value. Having been involved in all aspects of business processes, he excels at strategy, conceptual analyses, and planning efforts. Most importantly, Mike brings a bold belief in people’s ability to gravitate towards their aptitudes and constant growth mindset.

]]> I chat with Mike about how to own your awesome, identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.

Mike Fiorini is a marketing leader with 22 years of experience helping people, departments, and organizations identify next steps in transforming markets. His ability to identify value and resource gaps enables him to help teammates chart their course and collaborate more effectively. Mike’s big picture thinking allows departments to align with their strategies and elevate company value. Having been involved in all aspects of business processes, he excels at strategy, conceptual analyses, and planning efforts. Most importantly, Mike brings a bold belief in people’s ability to gravitate towards their aptitudes and constant growth mindset.

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