app02 Mon, 14 Sep 2026 06:08:05 +0000 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Aec” https://aecmarketeer.fireside.fm/tags/aec Wed, 09 Sep 2026 11:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel https://aecmarketeer.fireside.fm/150 a2c221a4-3fc0-4af5-895a-5389fc319328 Wed, 09 Sep 2026 11:00:00 -0700 Keelin Cox full Keelin Cox "In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy! 22:47 no <p>"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!</p> <p>About Ivan:<br> <strong>Our guest today has spent over twenty years in rooms most strategists only dream of getting into.</strong></p> <p>From São Paulo to Dublin, he's worked across more than 200 brands — Fortune 500 names like Bank of Ireland, L'Oréal, Red Bull, Aer Lingus, EY, Allianz and Volkswagen, right alongside founders who hadn't even picked a name yet.</p> <p>Today, as Strategy Director at Granite Digital, he works with senior leaders across Ireland, the UK, and the US — helping brands navigate category redefinitions, new market entries, and full-scale reinventions.</p> <p>Along the way, that work has picked up 29 awards — Spiders, Vegas, DMAs, Shortys in the US, and recognition from the Content Marketing Institute. Business Post even named him to a 30 Under 30 list somewhere in the middle of it all.</p> <p>To learn more about Ivan and his work, visit:<br> Granite Digital: <a href="https://www.wearegranite.com/" rel="nofollow noopener">https://www.wearegranite.com/</a><br> Ivan's LinkedIn: <a href="https://www.linkedin.com/in/ivanadriel/" rel="nofollow noopener">https://www.linkedin.com/in/ivanadriel/</a> </p> digital marketing, SEO, GEO, AEC "In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!

About Ivan:
Our guest today has spent over twenty years in rooms most strategists only dream of getting into.

From São Paulo to Dublin, he's worked across more than 200 brands — Fortune 500 names like Bank of Ireland, L'Oréal, Red Bull, Aer Lingus, EY, Allianz and Volkswagen, right alongside founders who hadn't even picked a name yet.

Today, as Strategy Director at Granite Digital, he works with senior leaders across Ireland, the UK, and the US — helping brands navigate category redefinitions, new market entries, and full-scale reinventions.

Along the way, that work has picked up 29 awards — Spiders, Vegas, DMAs, Shortys in the US, and recognition from the Content Marketing Institute. Business Post even named him to a 30 Under 30 list somewhere in the middle of it all.

To learn more about Ivan and his work, visit:
Granite Digital: https://www.wearegranite.com/
Ivan's LinkedIn: https://www.linkedin.com/in/ivanadriel/

]]> "In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!

About Ivan:
Our guest today has spent over twenty years in rooms most strategists only dream of getting into.

From São Paulo to Dublin, he's worked across more than 200 brands — Fortune 500 names like Bank of Ireland, L'Oréal, Red Bull, Aer Lingus, EY, Allianz and Volkswagen, right alongside founders who hadn't even picked a name yet.

Today, as Strategy Director at Granite Digital, he works with senior leaders across Ireland, the UK, and the US — helping brands navigate category redefinitions, new market entries, and full-scale reinventions.

Along the way, that work has picked up 29 awards — Spiders, Vegas, DMAs, Shortys in the US, and recognition from the Content Marketing Institute. Business Post even named him to a 30 Under 30 list somewhere in the middle of it all.

To learn more about Ivan and his work, visit:
Granite Digital: https://www.wearegranite.com/
Ivan's LinkedIn: https://www.linkedin.com/in/ivanadriel/

]]> Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson https://aecmarketeer.fireside.fm/135 aa9458ae-9045-424b-b4eb-ef70a8781a15 Wed, 19 Nov 2025 11:00:00 -0800 Keelin Cox full Keelin Cox In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. 41:21 no <p>In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving.</p> <p>We explore:</p> <ul> <li>The difference between prompt engineering and context engineering and how to master both.</li> <li>Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals.</li> <li>Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows.</li> <li>The surprising ways AI can enhance social media, business development, and even interview prep.</li> <li>Insights on balancing risk and reward when using AI for sensitive information.</li> </ul> <p>Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration. </p> AI, AEC, Innovation In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving.

We explore:

  • The difference between prompt engineering and context engineering and how to master both.
  • Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals.
  • Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows.
  • The surprising ways AI can enhance social media, business development, and even interview prep.
  • Insights on balancing risk and reward when using AI for sensitive information.

Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.

]]> In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving.

We explore:

  • The difference between prompt engineering and context engineering and how to master both.
  • Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals.
  • Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows.
  • The surprising ways AI can enhance social media, business development, and even interview prep.
  • Insights on balancing risk and reward when using AI for sensitive information.

Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.

]]> Episode 3: Courtney Kearney: Wife, Mom, Data Loving Marketer https://aecmarketeer.fireside.fm/3 3685ffdd-768b-4154-bc8a-6b512f63b96e Wed, 22 Jul 2020 01:00:00 -0700 Keelin Cox full Keelin Cox In this episode Courtney and I talk CRM, data, and how being a mom has shaped her career. 34:49 no <p>Courtney Kearney, CPSM | Wife, Mom &amp; Data-loving Marketer<br> As a #DataLovingMarketer, Courtney brings her marketing skills, education and experience to the technical world of databases, processes and numbers. She is a thought leader on the topic of CRM within the A/E/C industry; she has spoken at numerous events, facilitated round-table discussions, led webinars and presented at both regional and national conferences. In her spare time, Courtney serves in a leadership role in SMPS Fort Worth, enjoys spending time with her nurse husband and two amazing daughters.</p> <p>Courtney is also the owner and founder of CKearney Consulting, LLC, (CKC), a small women-owned business providing companies insight into Client Relationship Management (CRM) and Business Development (BD) Management. CKC provides their clients with quality services to live the working lifestyle they desire, free from the stress of managing a CRM system and social media marketing. Similarly, CKC exists to allow their employees the ability to live the lifestyle they desire. This is the heart of CKearney Consulting, the WHY behind what they do!</p> <p>To find out more about Courtney and CKC, please <a href="http://www.ckearneyconsulting.com" rel="nofollow noopener">www.ckearneyconsulting.com</a> and her LinkedIn page <a href="http://www.linkedin.com/in/courtneykearney" rel="nofollow noopener">www.linkedin.com/in/courtneykearney</a> . <br> The link to the let’s talk race page: <a href="https://mailchi.mp/1a51c98b5e49/letstalkrace" rel="nofollow noopener">https://mailchi.mp/1a51c98b5e49/letstalkrace</a> <br> Link to the original IG post for the poem Courtney ended the podcast with: <a href="http://www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed" rel="nofollow noopener">www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed</a> </p> marketing, CRM, data, AEC Courtney Kearney, CPSM | Wife, Mom & Data-loving Marketer
As a #DataLovingMarketer, Courtney brings her marketing skills, education and experience to the technical world of databases, processes and numbers. She is a thought leader on the topic of CRM within the A/E/C industry; she has spoken at numerous events, facilitated round-table discussions, led webinars and presented at both regional and national conferences. In her spare time, Courtney serves in a leadership role in SMPS Fort Worth, enjoys spending time with her nurse husband and two amazing daughters.

Courtney is also the owner and founder of CKearney Consulting, LLC, (CKC), a small women-owned business providing companies insight into Client Relationship Management (CRM) and Business Development (BD) Management. CKC provides their clients with quality services to live the working lifestyle they desire, free from the stress of managing a CRM system and social media marketing. Similarly, CKC exists to allow their employees the ability to live the lifestyle they desire. This is the heart of CKearney Consulting, the WHY behind what they do!

To find out more about Courtney and CKC, please www.ckearneyconsulting.com and her LinkedIn page www.linkedin.com/in/courtneykearney .
The link to the let’s talk race page: https://mailchi.mp/1a51c98b5e49/letstalkrace
Link to the original IG post for the poem Courtney ended the podcast with: www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed

]]> Courtney Kearney, CPSM | Wife, Mom & Data-loving Marketer
As a #DataLovingMarketer, Courtney brings her marketing skills, education and experience to the technical world of databases, processes and numbers. She is a thought leader on the topic of CRM within the A/E/C industry; she has spoken at numerous events, facilitated round-table discussions, led webinars and presented at both regional and national conferences. In her spare time, Courtney serves in a leadership role in SMPS Fort Worth, enjoys spending time with her nurse husband and two amazing daughters.

Courtney is also the owner and founder of CKearney Consulting, LLC, (CKC), a small women-owned business providing companies insight into Client Relationship Management (CRM) and Business Development (BD) Management. CKC provides their clients with quality services to live the working lifestyle they desire, free from the stress of managing a CRM system and social media marketing. Similarly, CKC exists to allow their employees the ability to live the lifestyle they desire. This is the heart of CKearney Consulting, the WHY behind what they do!

To find out more about Courtney and CKC, please www.ckearneyconsulting.com and her LinkedIn page www.linkedin.com/in/courtneykearney .
The link to the let’s talk race page: https://mailchi.mp/1a51c98b5e49/letstalkrace
Link to the original IG post for the poem Courtney ended the podcast with: www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed

]]>