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    <title>AEC Marketeer - Episodes Tagged with “Aec Websites”</title>
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    <pubDate>Wed, 04 Aug 2021 06:00:00 -0700</pubDate>
    <description>This podcast explores marketing trends and answers your most pressing questions  to help you thrive as an A/E/C Marketeer. 
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Exploring A/E/C Marketing and Beyond</itunes:subtitle>
    <itunes:author>Keelin Cox</itunes:author>
    <itunes:summary>This podcast explores marketing trends and answers your most pressing questions  to help you thrive as an A/E/C Marketeer. 
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  <title>Episode 46: How to Create SEO Value with Bryon McCartney</title>
  <link>http://aecmarketeer.fireside.fm/46</link>
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  <pubDate>Wed, 04 Aug 2021 06:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
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  <itunes:subtitle>Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. </itunes:subtitle>
  <itunes:duration>21:35</itunes:duration>
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  <description>Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. 
Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.
Website: https://www.archmark.co/
Links:
SEO for Architects  (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fseoforarchitects.com%2F&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cef554f521dad42d3704c08d95236c7e7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637631218472493011%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=9r%2BaTETFXvsAJtUu4Nql9ijnPugdgx5Mvxf7jkXhPv0%3D&amp;amp;reserved=0)
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty. 
Suggested Archmark Blog Articles:
Successful Content Marketing For Architects Starts With These 3 Essential Topics (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F3-types-of-content&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100325028%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=L%2B%2B1%2FVbsxot3Dm30b1oKhZ8jN5%2BmyNNf7fw179s%2FjQM%3D&amp;amp;reserved=0)
Does your architecture firm website suck? Here are five steps to fix it. (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-steps-to-fix-your-architecture-website&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=WGkd13nzzvScUvc%2BdR4UciZru8WMrfJ7kKr9TcyHmFI%3D&amp;amp;reserved=0)
Architecture Website Design - 5 Key Factors (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-website-essentials-for-architects&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=s12%2FUEGLgJg62CzmS4KGi4DTsUfD4E9CJrMKwc7uWMc%3D&amp;amp;reserved=0)
SEO Strategy For Architects (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fhow-to-build-a-successful-seo-strategy-for-your-architecture-firm&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=7T1QweWRYF3sPueoRGGQaZWJ2ytCDCITvhU6d8ddd%2Fs%3D&amp;amp;reserved=0)
5 Website Design Tips for Architects (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F5-things-your-firm-needs-for-a-modern-website-design&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=Sdp2rOOxh1rckiXkZ1UOLYS0Lj45jld1qpI4%2FdiHlwY%3D&amp;amp;reserved=0)
How to Get Architecture Projects Online with a Digital-First Strategy (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fattract-better-projects-with-digital-branding-strategy&amp;amp;data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100355010%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;amp;sdata=Vlf%2FJer438K%2FtZr2wgOrfOFEpPFBaj3uhYuP597gZa8%3D&amp;amp;reserved=0)
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  <itunes:keywords>SEO, website, AEC websites, AEC marketing, AEC Marketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. </p>

<p>Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.<br>
Website: <a href="https://www.archmark.co/" rel="nofollow">https://www.archmark.co/</a></p>

<p>Links:<br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fseoforarchitects.com%2F&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cef554f521dad42d3704c08d95236c7e7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637631218472493011%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=9r%2BaTETFXvsAJtUu4Nql9ijnPugdgx5Mvxf7jkXhPv0%3D&reserved=0" rel="nofollow">SEO for Architects </a><br>
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty. </p>

<p>Suggested Archmark Blog Articles:<br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F3-types-of-content&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100325028%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=L%2B%2B1%2FVbsxot3Dm30b1oKhZ8jN5%2BmyNNf7fw179s%2FjQM%3D&reserved=0" rel="nofollow">Successful Content Marketing For Architects Starts With These 3 Essential Topics</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-steps-to-fix-your-architecture-website&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=WGkd13nzzvScUvc%2BdR4UciZru8WMrfJ7kKr9TcyHmFI%3D&reserved=0" rel="nofollow">Does your architecture firm website suck? Here are five steps to fix it.</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-website-essentials-for-architects&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=s12%2FUEGLgJg62CzmS4KGi4DTsUfD4E9CJrMKwc7uWMc%3D&reserved=0" rel="nofollow">Architecture Website Design - 5 Key Factors</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fhow-to-build-a-successful-seo-strategy-for-your-architecture-firm&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=7T1QweWRYF3sPueoRGGQaZWJ2ytCDCITvhU6d8ddd%2Fs%3D&reserved=0" rel="nofollow">SEO Strategy For Architects</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F5-things-your-firm-needs-for-a-modern-website-design&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Sdp2rOOxh1rckiXkZ1UOLYS0Lj45jld1qpI4%2FdiHlwY%3D&reserved=0" rel="nofollow">5 Website Design Tips for Architects</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fattract-better-projects-with-digital-branding-strategy&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100355010%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Vlf%2FJer438K%2FtZr2wgOrfOFEpPFBaj3uhYuP597gZa8%3D&reserved=0" rel="nofollow">How to Get Architecture Projects Online with a Digital-First Strategy</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. </p>

<p>Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.<br>
Website: <a href="https://www.archmark.co/" rel="nofollow">https://www.archmark.co/</a></p>

<p>Links:<br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fseoforarchitects.com%2F&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cef554f521dad42d3704c08d95236c7e7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637631218472493011%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=9r%2BaTETFXvsAJtUu4Nql9ijnPugdgx5Mvxf7jkXhPv0%3D&reserved=0" rel="nofollow">SEO for Architects </a><br>
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty. </p>

<p>Suggested Archmark Blog Articles:<br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F3-types-of-content&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100325028%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=L%2B%2B1%2FVbsxot3Dm30b1oKhZ8jN5%2BmyNNf7fw179s%2FjQM%3D&reserved=0" rel="nofollow">Successful Content Marketing For Architects Starts With These 3 Essential Topics</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-steps-to-fix-your-architecture-website&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=WGkd13nzzvScUvc%2BdR4UciZru8WMrfJ7kKr9TcyHmFI%3D&reserved=0" rel="nofollow">Does your architecture firm website suck? Here are five steps to fix it.</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-website-essentials-for-architects&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=s12%2FUEGLgJg62CzmS4KGi4DTsUfD4E9CJrMKwc7uWMc%3D&reserved=0" rel="nofollow">Architecture Website Design - 5 Key Factors</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fhow-to-build-a-successful-seo-strategy-for-your-architecture-firm&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=7T1QweWRYF3sPueoRGGQaZWJ2ytCDCITvhU6d8ddd%2Fs%3D&reserved=0" rel="nofollow">SEO Strategy For Architects</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F5-things-your-firm-needs-for-a-modern-website-design&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Sdp2rOOxh1rckiXkZ1UOLYS0Lj45jld1qpI4%2FdiHlwY%3D&reserved=0" rel="nofollow">5 Website Design Tips for Architects</a><br>
<a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fattract-better-projects-with-digital-branding-strategy&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100355010%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Vlf%2FJer438K%2FtZr2wgOrfOFEpPFBaj3uhYuP597gZa8%3D&reserved=0" rel="nofollow">How to Get Architecture Projects Online with a Digital-First Strategy</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 23: How to Build Effective AEC Websites with David Lecours</title>
  <link>http://aecmarketeer.fireside.fm/23</link>
  <guid isPermaLink="false">0a887ff1-e5d6-4d25-90b2-e99056beb32b</guid>
  <pubDate>Wed, 16 Dec 2020 07:30:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/0a887ff1-e5d6-4d25-90b2-e99056beb32b.mp3" length="44730536" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent.

In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.
</itunes:subtitle>
  <itunes:duration>31:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent.
In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.
To find out more about David and his work, head on over to https://lecoursdesign.com/
</description>
  <itunes:keywords>aec websites, websites, design, aec marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent.</p>

<p>In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.</p>

<p>To find out more about David and his work, head on over to <a href="https://lecoursdesign.com/" rel="nofollow">https://lecoursdesign.com/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent.</p>

<p>In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.</p>

<p>To find out more about David and his work, head on over to <a href="https://lecoursdesign.com/" rel="nofollow">https://lecoursdesign.com/</a></p>]]>
  </itunes:summary>
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