web02.fireside.fm Sat, 04 Apr 2026 01:57:06 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Aec Marketeer” https://aecmarketeer.fireside.fm/tags/aec%20marketeer Wed, 07 May 2025 10:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart http://aecmarketeer.fireside.fm/123 cfdd4ac7-dc69-448d-b70a-700138e3d479 Wed, 07 May 2025 10:00:00 -0700 Keelin Cox full Keelin Cox In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results. 36:52 no In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results. Carol Doscher is the Founder, President, and CEO (Chief Encouragement Officer) of Graceworks, a communications training and coaching firm. She’s been immersed in teaching communication skills for nearly 30 years and just loves watching clients break through and find their freedom! Kyla Stewart is a Gracewriter and Freedom Finder at Graceworks. So that means she’s wild about semicolons and loves to coach presenters to freedom and strength! She’s been in the world of theatre, elementary, secondary and higher education, photography, music, all the fun things, because she can’t sit still. Kyla hails from Miami, Florida and is thrilled to support her South Florida community! Links: https://graceworksinc.com/ whole brain thinking, graceworks, aec marketing, aec marketeer In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results.

Carol Doscher is the Founder, President, and CEO (Chief Encouragement Officer) of Graceworks, a communications training and coaching firm. She’s been immersed in teaching communication skills for nearly 30 years and just loves watching clients break through and find their freedom!

Kyla Stewart is a Gracewriter and Freedom Finder at Graceworks. So that means she’s wild about semicolons and loves to coach presenters to freedom and strength! She’s been in the world of theatre, elementary, secondary and higher education, photography, music, all the fun things, because she can’t sit still. Kyla hails from Miami, Florida and is thrilled to support her South Florida community!

Links:
https://graceworksinc.com/

]]> In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results.

Carol Doscher is the Founder, President, and CEO (Chief Encouragement Officer) of Graceworks, a communications training and coaching firm. She’s been immersed in teaching communication skills for nearly 30 years and just loves watching clients break through and find their freedom!

Kyla Stewart is a Gracewriter and Freedom Finder at Graceworks. So that means she’s wild about semicolons and loves to coach presenters to freedom and strength! She’s been in the world of theatre, elementary, secondary and higher education, photography, music, all the fun things, because she can’t sit still. Kyla hails from Miami, Florida and is thrilled to support her South Florida community!

Links:
https://graceworksinc.com/

]]> Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan http://aecmarketeer.fireside.fm/113 57ce7b05-3fc7-4553-a695-83bb8006a005 Wed, 18 Sep 2024 13:00:00 -0700 Keelin Cox full Keelin Cox In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts. 31:02 no In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts. About Ryan: Ryan Sullivan, PE is the founder and lead financial planner of Off the Beaten Path Financial. Starting his career as a mechanical engineer, he built an engineering department from the ground up before starting his financial planning firm. His focus is on helping architects and engineers build, grow, and use their wealth to accomplish their biggest dreams. He believes cash flow is the foundation of a strong financial position and helps his clients make sure their money is aligned with their values by building systems that provide peace of mind, financial clarity, and ultimately better decision making. With a precision-driven approach, Ryan blends engineering rigor with calculated risk-taking, ensuring stability while empowering clients to confidently pursue financial abundance. Links: https://www.linkedin.com/in/ryan-sullivan-pe/ https://www.obpfinancial.com/ finance, aec marketing, aec marketeer In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts.

About Ryan:
Ryan Sullivan, PE is the founder and lead financial planner of Off the Beaten Path Financial. Starting his career as a mechanical engineer, he built an engineering department from the ground up before starting his financial planning firm. His focus is on helping architects and engineers build, grow, and use their wealth to accomplish their biggest dreams. He believes cash flow is the foundation of a strong financial position and helps his clients make sure their money is aligned with their values by building systems that provide peace of mind, financial clarity, and ultimately better decision making. With a precision-driven approach, Ryan blends engineering rigor with calculated risk-taking, ensuring stability while empowering clients to confidently pursue financial abundance.

Links:
https://www.linkedin.com/in/ryan-sullivan-pe/
https://www.obpfinancial.com/

]]> In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts.

About Ryan:
Ryan Sullivan, PE is the founder and lead financial planner of Off the Beaten Path Financial. Starting his career as a mechanical engineer, he built an engineering department from the ground up before starting his financial planning firm. His focus is on helping architects and engineers build, grow, and use their wealth to accomplish their biggest dreams. He believes cash flow is the foundation of a strong financial position and helps his clients make sure their money is aligned with their values by building systems that provide peace of mind, financial clarity, and ultimately better decision making. With a precision-driven approach, Ryan blends engineering rigor with calculated risk-taking, ensuring stability while empowering clients to confidently pursue financial abundance.

Links:
https://www.linkedin.com/in/ryan-sullivan-pe/
https://www.obpfinancial.com/

]]> Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips http://aecmarketeer.fireside.fm/111 d44e1fc9-d228-4226-8201-cf9253025fe4 Thu, 08 Aug 2024 19:00:00 -0700 Keelin Cox full Keelin Cox In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong. 29:16 no In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong. Chemene Phillips, President: In 2002, Chemene had a vision to help companies build their brand story through the right combination of long-term business strategy, applicable technology and effective design techniques. Assembling a team in various marketing specialties to create a full-service branding firm she launched BRIXBranding (formerly Digital Arts Designs). Chemene and her team specialize in helping businesses achieve growth initiatives through effective strategies and cross platform communication methods. Her “no-nonsense” approach and passion for achieving results, helps companies increase brand awareness, engagement and talent attraction. The BRIX team works closely with their clients nationwide to deliver effective solutions that position them to win in the marketplace. Through identification of long-term business objectives and developing techniques to help clients set themselves apart from their competition, they have successfully helped professional service firms and A/E/C companies grow their brand, double their profits, attract the right prospects, and stay top of mind with their audience. The end result is effective solutions that produce long term results and sustainable company growth. Links: https://www.brixbranding.com/ https://www.linkedin.com/in/chemenephillips/ https://www.linkedin.com/company/brixbranding/ aec marketing, aec marketeer, branding, brand positioning In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.

Chemene Phillips, President:
In 2002, Chemene had a vision to help companies build their brand story through the right combination of long-term business strategy, applicable technology and effective design techniques. Assembling a team in various marketing specialties to create a full-service branding firm she launched BRIXBranding (formerly Digital Arts Designs). Chemene and her team specialize in helping businesses achieve growth initiatives through effective strategies and cross platform communication methods. Her “no-nonsense” approach and passion for achieving results, helps companies increase brand awareness, engagement and talent attraction. The BRIX team works closely with their clients nationwide to deliver effective solutions that position them to win in the marketplace. Through identification of long-term business objectives and developing techniques to help clients set themselves apart from their competition, they have successfully helped professional service firms and A/E/C companies grow their brand, double their profits, attract the right prospects, and stay top of mind with their audience. The end result is effective solutions that produce long term results and sustainable company growth.

Links:
https://www.brixbranding.com/
https://www.linkedin.com/in/chemenephillips/
https://www.linkedin.com/company/brixbranding/

]]> In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.

Chemene Phillips, President:
In 2002, Chemene had a vision to help companies build their brand story through the right combination of long-term business strategy, applicable technology and effective design techniques. Assembling a team in various marketing specialties to create a full-service branding firm she launched BRIXBranding (formerly Digital Arts Designs). Chemene and her team specialize in helping businesses achieve growth initiatives through effective strategies and cross platform communication methods. Her “no-nonsense” approach and passion for achieving results, helps companies increase brand awareness, engagement and talent attraction. The BRIX team works closely with their clients nationwide to deliver effective solutions that position them to win in the marketplace. Through identification of long-term business objectives and developing techniques to help clients set themselves apart from their competition, they have successfully helped professional service firms and A/E/C companies grow their brand, double their profits, attract the right prospects, and stay top of mind with their audience. The end result is effective solutions that produce long term results and sustainable company growth.

Links:
https://www.brixbranding.com/
https://www.linkedin.com/in/chemenephillips/
https://www.linkedin.com/company/brixbranding/

]]> Episode 94: How to Write a Proposal Cover Letter with Keelin Cox http://aecmarketeer.fireside.fm/94 47df0dad-4c5e-4dc1-b448-28205918fa89 Wed, 19 Jul 2023 15:00:00 -0700 Keelin Cox full Keelin Cox Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain. 11:57 no Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain. A common misconception is that the cover letter should focus on you, the consultant. In reality, it should be all about your client, who is the hero of this project. They are investing their valuable time, money, and resources, and the cover letter is an opportunity to recognize their proactive approach in tackling the problem or their solutions-driven mindset in ensuring project success. Listen in to hear how I approach drafting my cover letters! cover letters, proposal, AEC Marketing, AEC Marketeer Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.

A common misconception is that the cover letter should focus on you, the consultant. In reality, it should be all about your client, who is the hero of this project. They are investing their valuable time, money, and resources, and the cover letter is an opportunity to recognize their proactive approach in tackling the problem or their solutions-driven mindset in ensuring project success. Listen in to hear how I approach drafting my cover letters!

]]> Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.

A common misconception is that the cover letter should focus on you, the consultant. In reality, it should be all about your client, who is the hero of this project. They are investing their valuable time, money, and resources, and the cover letter is an opportunity to recognize their proactive approach in tackling the problem or their solutions-driven mindset in ensuring project success. Listen in to hear how I approach drafting my cover letters!

]]> Episode 93: Strategic Planning with Deirdre Booth http://aecmarketeer.fireside.fm/93 f02ef23d-6bbd-400f-a8f6-c72568ae1719 Wed, 05 Jul 2023 19:00:00 -0700 Keelin Cox full Keelin Cox What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process. 28:27 no What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process. Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation. LinkedIn: https://www.linkedin.com/in/deirdrebooth/ Website: https://tankgirlmarketing.com/ strategic planning, strategy first, aec marketing, aec marketeer What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.

Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation.

LinkedIn: https://www.linkedin.com/in/deirdrebooth/
Website: https://tankgirlmarketing.com/

]]> What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.

Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation.

LinkedIn: https://www.linkedin.com/in/deirdrebooth/
Website: https://tankgirlmarketing.com/

]]> Episode 91: Using AI Tools for Content Development with Danielle Gray http://aecmarketeer.fireside.fm/91 656fccdb-eecf-48f6-976c-062448f79341 Wed, 07 Jun 2023 04:00:00 -0700 Keelin Cox full Keelin Cox Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox! 37:10 no Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox! Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics that makes a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human. Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She is the owner of DG Marketing and currently resides in Atlanta, Georgia with her partner and three dogs. She also serves as CEO of the CBD company, Unoia that sells human and pet CBD products. Links: Danielle's website: https://www.daniellegraymba.com/ How to Accelerate Your Content Development Process with AI Tools Webinar: https://danielle-gray.mykajabi.com/offers/bFwaQe7g/checkout LinkedIn: https://www.linkedin.com/in/daniellegraymba/ AI, content generation, aec marketing, aec marketeer Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!

Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics that makes a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human.

Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She is the owner of DG Marketing and currently resides in Atlanta, Georgia with her partner and three dogs. She also serves as CEO of the CBD company, Unoia that sells human and pet CBD products.

Links:
Danielle's website: https://www.daniellegraymba.com/
How to Accelerate Your Content Development Process with AI Tools Webinar: https://danielle-gray.mykajabi.com/offers/bFwaQe7g/checkout
LinkedIn: https://www.linkedin.com/in/daniellegraymba/

]]> Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!

Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics that makes a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human.

Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She is the owner of DG Marketing and currently resides in Atlanta, Georgia with her partner and three dogs. She also serves as CEO of the CBD company, Unoia that sells human and pet CBD products.

Links:
Danielle's website: https://www.daniellegraymba.com/
How to Accelerate Your Content Development Process with AI Tools Webinar: https://danielle-gray.mykajabi.com/offers/bFwaQe7g/checkout
LinkedIn: https://www.linkedin.com/in/daniellegraymba/

]]> Episode 89: Client Mapping with Keelin Cox http://aecmarketeer.fireside.fm/89 2c9c02e0-5a06-4412-8aab-f89e1b6291df Wed, 10 May 2023 13:00:00 -0700 Keelin Cox full Keelin Cox Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy! 16:29 no Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy! client mapping, personality categories, strategic mapping, aec marketing, aec marketeer Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!

]]> Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!

]]> Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble http://aecmarketeer.fireside.fm/88 fde9b624-bd53-4a84-91d0-cc8de6d00c6d Wed, 26 Apr 2023 12:00:00 -0700 Keelin Cox full Keelin Cox This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy! Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. 35:08 no This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy! Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. About Jon: As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector. Presently revenues are more than $1B annually with expectations to achieve $3B by 2025. In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure. Jon's email: jon.gribble@kiewit.com Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/ digital marketing, marketing, aec marketing, aec marketeer This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

About Jon:
As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector. Presently revenues are more than $1B annually with expectations to achieve $3B by 2025. In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure.

Jon's email: jon.gribble@kiewit.com
Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/

]]> This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

About Jon:
As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector. Presently revenues are more than $1B annually with expectations to achieve $3B by 2025. In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure.

Jon's email: jon.gribble@kiewit.com
Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/

]]> Episode 87: A Career Story: Melinda Hepp http://aecmarketeer.fireside.fm/87 bb21d43a-1952-4a84-9bc7-2a3405945232 Wed, 12 Apr 2023 09:00:00 -0700 Keelin Cox full Keelin Cox Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at a PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success. 22:14 no Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at an PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success. Melinda Hepp is the founder of Studio PR, a professional services PR and communications agency based in the San Francisco Bay Area. She leads a team of five professionals to create and direct campaigns that help her clients achieve market-leading positions. She is very passionate about advancing the marketing profession in AEC and particularly advocating for women and the challenges we face in the workforce. She also loves to share her entrepreneurial journey and advice with others. Links: Melinda’s LinkedIn profile: https://www.linkedin.com/in/melindahepp/ Studio PR company website: www.studiopr.com Studio PR social media pages: LinkedIn: https://www.linkedin.com/company/yourstudiopr/ Instagram: https://www.instagram.com/studiopr/ Facebook: https://www.facebook.com/studioprcomm/ career story, entrepreneur, public relations, AEC Marketing, AEC Marketeer Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at an PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.

Melinda Hepp is the founder of Studio PR, a professional services PR and communications agency based in the San Francisco Bay Area. She leads a team of five professionals to create and direct campaigns that help her clients achieve market-leading positions. She is very passionate about advancing the marketing profession in AEC and particularly advocating for women and the challenges we face in the workforce. She also loves to share her entrepreneurial journey and advice with others.

Links:

Melinda’s LinkedIn profile: https://www.linkedin.com/in/melindahepp/

Studio PR company website: www.studiopr.com

Studio PR social media pages:
LinkedIn: https://www.linkedin.com/company/yourstudiopr/
Instagram: https://www.instagram.com/_studiopr_/
Facebook: https://www.facebook.com/studioprcomm/

]]> Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at an PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.

Melinda Hepp is the founder of Studio PR, a professional services PR and communications agency based in the San Francisco Bay Area. She leads a team of five professionals to create and direct campaigns that help her clients achieve market-leading positions. She is very passionate about advancing the marketing profession in AEC and particularly advocating for women and the challenges we face in the workforce. She also loves to share her entrepreneurial journey and advice with others.

Links:

Melinda’s LinkedIn profile: https://www.linkedin.com/in/melindahepp/

Studio PR company website: www.studiopr.com

Studio PR social media pages:
LinkedIn: https://www.linkedin.com/company/yourstudiopr/
Instagram: https://www.instagram.com/_studiopr_/
Facebook: https://www.facebook.com/studioprcomm/

]]> Episode 86: Visual Storytelling in Photography with Tyler Chartier http://aecmarketeer.fireside.fm/86 1fdaa4e6-7fe9-4081-a61a-c71980cba350 Wed, 29 Mar 2023 19:00:00 -0700 Keelin Cox full Keelin Cox Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo. 23:48 no Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo. Tyler Chartier is a Commercial photographer/director/videographer by day + father by night. For work, Tyler shoots architecture and people for local, national and international companies – and he shoots almost anything for fun. Combining a passion for the process of photography and his intense fascination with marketing, Tyler helps his clients tell stories to create strong connections with their people. When he’s not telling stories with his camera, Tyler spends as much time as he can with his wife and two boys. Together they love Bananagrams, backpacking, Mario Kart and making music. Website: https://tylerchartier.com/ photography, visual storytelling Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo.

Tyler Chartier is a Commercial photographer/director/videographer by day + father by night. For work, Tyler shoots architecture and people for local, national and international companies – and he shoots almost anything for fun. Combining a passion for the process of photography and his intense fascination with marketing, Tyler helps his clients tell stories to create strong connections with their people.

When he’s not telling stories with his camera, Tyler spends as much time as he can with his wife and two boys. Together they love Bananagrams, backpacking, Mario Kart and making music.

Website: https://tylerchartier.com/

]]> Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo.

Tyler Chartier is a Commercial photographer/director/videographer by day + father by night. For work, Tyler shoots architecture and people for local, national and international companies – and he shoots almost anything for fun. Combining a passion for the process of photography and his intense fascination with marketing, Tyler helps his clients tell stories to create strong connections with their people.

When he’s not telling stories with his camera, Tyler spends as much time as he can with his wife and two boys. Together they love Bananagrams, backpacking, Mario Kart and making music.

Website: https://tylerchartier.com/

]]> Episode 78: Success Secrets of the Intentional Networker with Patti DeNucci http://aecmarketeer.fireside.fm/78 076f789f-ec50-46df-8a3e-34dcb3fd6fa9 Tue, 22 Nov 2022 04:00:00 -0800 Keelin Cox full Keelin Cox As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking. 31:57 no As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking. Today's guest, Patti DeNucci, believes that the quality of your conversations and connections is a highly accurate predictor of your success, happiness -- and even your health and longevity! Patti is a highly acclaimed corporate and conference speaker, workshop facilitator,consultant, and award-winning author of two books. These include: - The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business and her brand new book - More Than Just Talk: The Essential Guide for Anyone Who Wants to Enjoy Better Conversations. Based on a lifetime of observation, experience, and research, Patti has learned that socializing well is critical to us as humans. We are wired to connect and be in community. And nearly ALL of us can make improvements in this area! Patti DeNucci Author - Corporate & Conference Speaker - Consultant - Artist Links: IntentionalNetworker.com PattiDeNucci.com networking, intentional networker, connection, aec marketing, aec marketeer As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.

Today's guest, Patti DeNucci, believes that the quality of your conversations and connections is a highly accurate predictor of your success, happiness -- and even your health and longevity!

Patti is a highly acclaimed corporate and conference speaker, workshop facilitator,consultant, and award-winning author of two books. These include:

  • The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business and her brand new book
  • More Than Just Talk: The Essential Guide for Anyone Who Wants to Enjoy Better Conversations.
    Based on a lifetime of observation, experience, and research, Patti has learned that socializing well is critical to us as humans. We are wired to connect and be in community.
    And nearly ALL of us can make improvements in this area!

Patti DeNucci
Author - Corporate & Conference Speaker - Consultant - Artist

Links:
IntentionalNetworker.com
PattiDeNucci.com

]]> As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.

Today's guest, Patti DeNucci, believes that the quality of your conversations and connections is a highly accurate predictor of your success, happiness -- and even your health and longevity!

Patti is a highly acclaimed corporate and conference speaker, workshop facilitator,consultant, and award-winning author of two books. These include:

  • The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business and her brand new book
  • More Than Just Talk: The Essential Guide for Anyone Who Wants to Enjoy Better Conversations.
    Based on a lifetime of observation, experience, and research, Patti has learned that socializing well is critical to us as humans. We are wired to connect and be in community.
    And nearly ALL of us can make improvements in this area!

Patti DeNucci
Author - Corporate & Conference Speaker - Consultant - Artist

Links:
IntentionalNetworker.com
PattiDeNucci.com

]]> Episode 77: Busting Boilerplate Proposals with Jen McGovern http://aecmarketeer.fireside.fm/77 920fffc2-7bcf-482f-a766-520c1dbd4b42 Wed, 09 Nov 2022 05:00:00 -0800 Keelin Cox full Keelin Cox In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more! 29:38 no In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more! Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s Mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past president of the Society for Marketing Professional Services (SMPS) Washington, DC, chapter and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, SMPS's national journal, as well as the national Certification Committee. boilerplate, aec marketing, proposals, aec marketeer In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!

Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s Mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past president of the Society for Marketing Professional Services (SMPS) Washington, DC, chapter and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, SMPS's national journal, as well as the national Certification Committee.

]]> In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!

Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s Mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past president of the Society for Marketing Professional Services (SMPS) Washington, DC, chapter and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, SMPS's national journal, as well as the national Certification Committee.

]]> Episode 70: Path to the C-Suite with Amy Jones http://aecmarketeer.fireside.fm/70 0458f884-cc03-47ea-8cf9-442ee42db27e Wed, 03 Aug 2022 15:00:00 -0700 Keelin Cox full Keelin Cox On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business. 28:52 no On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business. Amy Jones is President/CEO of O’Connell Robertson, a mission-driven architecture/engineering/interior design firm based in Austin and providing creative problem solving and design that positively impacts communities throughout Texas. Amy became the Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in 2016. She has been with O’Connell Robertson for 25 years and has been a Principal and Shareholder since 2004. As President, Amy leads corporate strategy & vision, guides talent and people issues, and manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and business development team and served in a project executive role for various clients. Amy’s focus on client relations, business development & marketing, strategic partnerships, and community engagement has provided a strong foundation for the Firm’s growth over the last decade. Throughout her career, Amy has been engaged in regional organizations and issues supporting youth and education, providing leadership to several local boards, committees and campaigns. She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and Education Chair of the Austin Area Research Organization (AARO). LinkedIn: https://www.linkedin.com/in/amyjjjones/ marketing, leadership, aec marketing, aec marketeer On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business.

Amy Jones is President/CEO of O’Connell Robertson, a mission-driven
architecture/engineering/interior design firm based in Austin and providing creative problem
solving and design that positively impacts communities throughout Texas. Amy became the
Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in

  1. She has been with O’Connell Robertson for 25 years and has been a Principal and Shareholder since 2004. As President, Amy leads corporate strategy & vision, guides talent and people issues, and manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and business development team and served in a project executive role for various clients. Amy’s focus on client relations, business development & marketing, strategic partnerships, and community engagement has provided a strong foundation for the Firm’s growth over the last decade. Throughout her career, Amy has been engaged in regional organizations and issues supporting youth and education, providing leadership to several local boards, committees and campaigns. She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and Education Chair of the Austin Area Research Organization (AARO).

LinkedIn: https://www.linkedin.com/in/amyjjjones/

]]> On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business.

Amy Jones is President/CEO of O’Connell Robertson, a mission-driven
architecture/engineering/interior design firm based in Austin and providing creative problem
solving and design that positively impacts communities throughout Texas. Amy became the
Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in

  1. She has been with O’Connell Robertson for 25 years and has been a Principal and Shareholder since 2004. As President, Amy leads corporate strategy & vision, guides talent and people issues, and manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and business development team and served in a project executive role for various clients. Amy’s focus on client relations, business development & marketing, strategic partnerships, and community engagement has provided a strong foundation for the Firm’s growth over the last decade. Throughout her career, Amy has been engaged in regional organizations and issues supporting youth and education, providing leadership to several local boards, committees and campaigns. She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and Education Chair of the Austin Area Research Organization (AARO).

LinkedIn: https://www.linkedin.com/in/amyjjjones/

]]> Episode 56: Leadership and Management with Stephanie Wood http://aecmarketeer.fireside.fm/56 4d4dc538-7f46-4a3b-8f7a-cd38ea1564d9 Wed, 05 Jan 2022 09:15:00 -0800 Keelin Cox full Keelin Cox On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team. 25:31 no On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team. Stephanie Wood is the Marketing and Communications Manager for Stantec's Pacific Region. She serves on Stantec’s Learning & Development Task Force and participates in Stantec’s Supervisor Development Network. leadership, management, aec marketing, aec marketeer On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.

Stephanie Wood is the Marketing and Communications Manager for Stantec's Pacific Region. She serves on Stantec’s Learning & Development Task Force and participates in Stantec’s Supervisor Development Network.

]]> On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.

Stephanie Wood is the Marketing and Communications Manager for Stantec's Pacific Region. She serves on Stantec’s Learning & Development Task Force and participates in Stantec’s Supervisor Development Network.

]]> Episode 50: Demystifying Market Research with Sarah Kinard http://aecmarketeer.fireside.fm/50 6197f6ca-bf1f-4f9b-8b39-65cc05c3e9d4 Wed, 13 Oct 2021 07:45:00 -0700 Keelin Cox full Keelin Cox Sarah and I break down market research, what it is, and why our firms should invest in research. 29:27 no Sarah and I break down market research, what it is, and why our firms should invest in research. Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently". Market Research Consultant with both Elevate Marketing Advisors and Zweig Group. President of SMPS Dallas. Links: https://www.designkit.org/methods/ways-to-grow-framework https://www.maktheway.com/the-growth-matrix/ https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983 https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151 https://www.linkedin.com/in/sarahwkinard/ www.theflamingoproject.com sarah@theflamingoproject.com marketing, aec marketeer, market research Sarah and I break down market research, what it is, and why our firms should invest in research.

Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently". Market Research Consultant with both Elevate Marketing Advisors and Zweig Group. President of SMPS Dallas.

Links:
https://www.designkit.org/methods/ways-to-grow-framework
https://www.maktheway.com/the-growth-matrix/

https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983
https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151

https://www.linkedin.com/in/sarahwkinard/

www.theflamingoproject.com
sarah@theflamingoproject.com

]]> Sarah and I break down market research, what it is, and why our firms should invest in research.

Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently". Market Research Consultant with both Elevate Marketing Advisors and Zweig Group. President of SMPS Dallas.

Links:
https://www.designkit.org/methods/ways-to-grow-framework
https://www.maktheway.com/the-growth-matrix/

https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983
https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151

https://www.linkedin.com/in/sarahwkinard/

www.theflamingoproject.com
sarah@theflamingoproject.com

]]> Episode 46: How to Create SEO Value with Bryon McCartney http://aecmarketeer.fireside.fm/46 90146423-6a40-4d59-b7ab-ea2aeb476ca4 Wed, 04 Aug 2021 06:00:00 -0700 Keelin Cox full Keelin Cox Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. 21:35 no Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others. Website: https://www.archmark.co/ Links: SEO for Architects (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fseoforarchitects.com%2F&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cef554f521dad42d3704c08d95236c7e7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637631218472493011%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=9r%2BaTETFXvsAJtUu4Nql9ijnPugdgx5Mvxf7jkXhPv0%3D&reserved=0) Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty. Suggested Archmark Blog Articles: Successful Content Marketing For Architects Starts With These 3 Essential Topics (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F3-types-of-content&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100325028%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=L%2B%2B1%2FVbsxot3Dm30b1oKhZ8jN5%2BmyNNf7fw179s%2FjQM%3D&reserved=0) Does your architecture firm website suck? Here are five steps to fix it. (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-steps-to-fix-your-architecture-website&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=WGkd13nzzvScUvc%2BdR4UciZru8WMrfJ7kKr9TcyHmFI%3D&reserved=0) Architecture Website Design - 5 Key Factors (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Ffive-website-essentials-for-architects&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100335021%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=s12%2FUEGLgJg62CzmS4KGi4DTsUfD4E9CJrMKwc7uWMc%3D&reserved=0) SEO Strategy For Architects (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fhow-to-build-a-successful-seo-strategy-for-your-architecture-firm&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=7T1QweWRYF3sPueoRGGQaZWJ2ytCDCITvhU6d8ddd%2Fs%3D&reserved=0) 5 Website Design Tips for Architects (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2F5-things-your-firm-needs-for-a-modern-website-design&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100345015%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Sdp2rOOxh1rckiXkZ1UOLYS0Lj45jld1qpI4%2FdiHlwY%3D&reserved=0) How to Get Architecture Projects Online with a Digital-First Strategy (https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.archmark.co%2Fblog%2Fattract-better-projects-with-digital-branding-strategy&data=04%7C01%7Ckeelin.cox%40stantec.com%7Cd9ae8e7b248747cf833f08d951f9f0a7%7C413c6f2c219a469297d3f2b4d80281e7%7C0%7C0%7C637630957100355010%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=Vlf%2FJer438K%2FtZr2wgOrfOFEpPFBaj3uhYuP597gZa8%3D&reserved=0) SEO, website, AEC websites, AEC marketing, AEC Marketeer Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.

Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.
Website: https://www.archmark.co/

Links:
SEO for Architects
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty.

Suggested Archmark Blog Articles:
Successful Content Marketing For Architects Starts With These 3 Essential Topics
Does your architecture firm website suck? Here are five steps to fix it.
Architecture Website Design - 5 Key Factors
SEO Strategy For Architects
5 Website Design Tips for Architects
How to Get Architecture Projects Online with a Digital-First Strategy

]]> Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.

Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.
Website: https://www.archmark.co/

Links:
SEO for Architects
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty.

Suggested Archmark Blog Articles:
Successful Content Marketing For Architects Starts With These 3 Essential Topics
Does your architecture firm website suck? Here are five steps to fix it.
Architecture Website Design - 5 Key Factors
SEO Strategy For Architects
5 Website Design Tips for Architects
How to Get Architecture Projects Online with a Digital-First Strategy

]]> Episode 42: Sustainability at the City Level with Salem Afeworki http://aecmarketeer.fireside.fm/42 84138d8b-e6b8-4327-8bcb-6646c8917099 Wed, 09 Jun 2021 08:00:00 -0700 Keelin Cox full Keelin Cox Salem comes on the podcast this week to talk about sustainability and what that means for the City of Costa Mesa, what our firms can do to help our clients reach their sustainability goals, and what to keep an eye out for in the future. 19:56 no Salem comes on the podcast this week to talk about sustainability and what that means for the City of Costa Mesa, what our firms can do to help our clients reach their sustainability goals, and what to keep an eye out for in the future. Salem Afeworki, LEED GA, ENV SP, EcoDistricts AP is the Energy and Sustainability Services Manager at the City of Costa Mesa. She is passionate about climate action, renewable energy technologies and community empowerment, and is responsible for developing and implementing all citywide sustainability programs and initiatives that build a safe, resilient, livable and inclusive city for all residents. Her goal is to make Costa Mesa a leader in Sustainability and is committed to working with diverse stakeholders to make that happen. https://www.linkedin.com/in/salemafeworki Sustainability page - Costa Mesa Sustainability | City of Costa Mesa (costamesaca.gov) Annual Sustainability Report - ANNUAL SUSTAINABILITY REPORT (costamesaca.gov) Earth Day ‘what does sustainability mean to you’ video - Costa Mesa Celebrates Earth Day 2021 sustainability, consulting, aec marketing, aec marketeer Salem comes on the podcast this week to talk about sustainability and what that means for the City of Costa Mesa, what our firms can do to help our clients reach their sustainability goals, and what to keep an eye out for in the future.

Salem Afeworki, LEED GA, ENV SP, EcoDistricts AP is the Energy and Sustainability Services Manager at the City of Costa Mesa. She is passionate about climate action, renewable energy technologies and community empowerment, and is responsible for developing and implementing all citywide sustainability programs and initiatives that build a safe, resilient, livable and inclusive city for all residents. Her goal is to make Costa Mesa a leader in Sustainability and is committed to working with diverse stakeholders to make that happen. https://www.linkedin.com/in/salemafeworki
Sustainability page - Costa Mesa Sustainability | City of Costa Mesa (costamesaca.gov)
Annual Sustainability Report - ANNUAL SUSTAINABILITY REPORT (costamesaca.gov)
Earth Day ‘what does sustainability mean to you’ video - Costa Mesa Celebrates Earth Day 2021

]]> Salem comes on the podcast this week to talk about sustainability and what that means for the City of Costa Mesa, what our firms can do to help our clients reach their sustainability goals, and what to keep an eye out for in the future.

Salem Afeworki, LEED GA, ENV SP, EcoDistricts AP is the Energy and Sustainability Services Manager at the City of Costa Mesa. She is passionate about climate action, renewable energy technologies and community empowerment, and is responsible for developing and implementing all citywide sustainability programs and initiatives that build a safe, resilient, livable and inclusive city for all residents. Her goal is to make Costa Mesa a leader in Sustainability and is committed to working with diverse stakeholders to make that happen. https://www.linkedin.com/in/salemafeworki
Sustainability page - Costa Mesa Sustainability | City of Costa Mesa (costamesaca.gov)
Annual Sustainability Report - ANNUAL SUSTAINABILITY REPORT (costamesaca.gov)
Earth Day ‘what does sustainability mean to you’ video - Costa Mesa Celebrates Earth Day 2021

]]> Episode 25: A Thank You Note from Keelin http://aecmarketeer.fireside.fm/25 1a642bb4-74d3-42f9-a30e-18247f6154c1 Wed, 30 Dec 2020 04:00:00 -0800 Keelin Cox full Keelin Cox I want to send this thank you note, in podcast form, to all my listeners and guests from 2020. It has been an absolute privilege to do this podcast with you all and I am really looking forward to a 2021 filled with equally remarkable people and conversations. Thank you. Keelin Cox 4:04 no I want to send this thank you note, in podcast form, to all my listeners and guests from 2020. It has been an absolute privilege to do this podcast with you all and I am really looking forward to a 2021 filled with equally remarkable people and conversations. Thank you. Keelin Cox thank you, aec marketeer, aec marketing I want to send this thank you note, in podcast form, to all my listeners and guests from 2020. It has been an absolute privilege to do this podcast with you all and I am really looking forward to a 2021 filled with equally remarkable people and conversations.
Thank you.
Keelin Cox

]]> I want to send this thank you note, in podcast form, to all my listeners and guests from 2020. It has been an absolute privilege to do this podcast with you all and I am really looking forward to a 2021 filled with equally remarkable people and conversations.
Thank you.
Keelin Cox

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